Rice egg cake founder-Chicken Percent 2019 R&D establishment

The 'Chicken Percent' brand was jointly established by five friends from different fields, including brand design, online audio and video marketing, food nutrition, baking teachers, and education and training. These five friends have a common passion and pursuit for food and healthy eating. After multiple intersections and discussions, they found that there is a lack of gluten-free products in the market, so they decided to cooperate to establish a gluten-free egg cake brand.
After 450 days of preparation and research and development, the 'Chicken Percent' brand was officially established and began to promote gluten-free egg cakes in Taiwan. The establishment of the brand benefited from the combination of everyone's expertise and skills. Brand design and online audio and video marketing provided brand image and market promotion strategies, food nutrition and baking teachers were responsible for product development and quality control, and education and training provided brand development and management advice.
The vision of the brand is to provide healthy, delicious, and affordable dining options, and to contribute to the health and sustainable development of society. In the process of starting a business, these five friends have shown mutual learning and cooperation between different fields, as well as passion and courage to pursue ideals. The establishment of the brand also embodies the spirit of innovation and value creation, becoming their common achievement and pride.

The vision of the Chicken Percent brand is to provide healthy, delicious, and affordable dining options, and to contribute to the health and sustainable development of society. Use Taiwan’s local rice flour as raw materials to become the world’s leading gluten-free egg cake brand. Our mission is to provide the best gluten-free products and the best customer experience. Our values are to focus on customer needs, respect everyone, embrace change and innovation, and adhere to high quality and sustainable development.

Under the insistence of Chicken Percent, we use Taiwan’s local rice as raw materials to produce Chicken Percent gluten-free rice flour, which not only retains the deliciousness and nutritional value of Taiwan’s local agricultural products, but also ensures the quality and safety of our products. It was awarded the Agriculture and Food Agency Rice Baking Excellence Award at the beginning of its establishment.
Our concern and contribution to healthy eating and Taiwan’s local culture also convey the brand spirit of Chicken Percent, integrating health, deliciousness, no burden, and sustainable development into our products. In this way, we hope to bring more choices to consumers, and also contribute to our society and environment. Chicken Percent will continue to adhere to this brand spirit, innovate and progress continuously, and become a leading global health food brand.

The smile of a child is so innocent and flawless. Chicken Percent gluten-free egg cake, we are not only committed to food safety, but also pay long-term attention to social welfare. In order to encourage children to learn, we have also launched a one hundred percent plan. As long as the child gets 100 points in the exam, he can exchange a free egg cake.
This plan not only motivates children to study hard, but also reminds the public to value education. Let us support Chicken Percent’s public welfare activities together and cultivate more outstanding talents for society.

Create a vision with us

We believe that whether it is traditional food or modern consumer trends, it should balance health and deliciousness. Therefore, we use Taiwan’s local agriculture to continuously optimize innovation, research and development, and testing, and finally create products that meet consumer needs. We look forward to more chain franchise cooperation, jointly inheriting the warmth and memories of traditional food, and bringing more healthy and delicious choices to modern people.